Experience

Marketing Specialist (Brand & Integrated Strategy)
Kyte Baby | 2023– 06/2026

Provide in-house brand leadership beyond title, using brand strategy to create focus, guide trade-offs, and align teams as complexity grows.

• Led brand strategy across integrated campaigns, using consumer insight, cultural signals, and performance data to guide positioning, messaging hierarchy, and channel investment for a premium lifestyle brand.

• Treated PR and gifting as a brand-building lever, increasing volume 18% YoY and impressions 20% while keeping CPM under $3 to grow reach without weakening the brand's premium signal 

• Rebalanced brand investment across seasons to prioritize high-impact moments over uniform distribution, strengthening visibility during key retail and cultural periods. 

• Assessed brand performance beyond surface-level metrics, looking at narrative alignment, consistency, and sustained visibility as indicators of long-term equity. 

• Turned audience sentiment and behavioral insights into cohesive messaging systems that improved cross-channel consistency across paid, owned, and earned media.

• Built brand measurement dashboards to inform planning and pacing, using data as an input for decisions rather than just retrospective reporting.

• Led empathetic, brand-safe communications during a high-visibility CPSC recall, helping preserve trust and reinforce credibility. 
  
  Creative Coordinator
  Kyte Baby | 12/2022 - 02/2023

• Supported brand storytelling through content development, production coordination, and visual editing aligned to premium brand standards.

• Managed timelines, asset workflows, and cross-functional coordination for seasonal launches and integrated campaigns.
  
  Customer Service Representative
  Kyte Baby | 10/2020 - 12/2022

• Delivered high-touch customer communications that strengthened brand trust and loyalty.

• Identified recurring sentiment patterns and surfaced insights that informed messaging, voice consistency, and customer engagement strategy.
  
  Vice President (Volunteer)
  Okinawa Stray Pet Rescue | Okinawa, JP | 01/2017-03/2018

• Led organizational strategy and stakeholder alignment across donors, partners, regulators, and community leaders.

• Managed and scaled cross-functional teams of 20+ volunteers to deliver large-scale initiatives.

• Developed new revenue streams through strategic partnerships and community-driven programs.