Experience

Marketing Specialist (Brand & Integrated Strategy)
Kyte Baby | 2023–Present

Provide in-house brand leadership beyond title, using brand strategy to create focus, guide trade-offs, and align teams as complexity grows.

• Led brand strategy and integrated planning across digital, email, PR, and creator channels to keep a clear, consistent premium story as the brand grew.

• Turned consumer sentiment, behavioral insight, and market signals into focused messaging frameworks and audience priorities that reduced noise and improved relevance across touchpoints.

• Owned end-to-end strategy for multi-channel brand activations, making sure every execution tied back to a clear narrative, defined audiences, and concrete business goals.

• Improved cross-channel consistency and conversion efficiency by an estimated 6-12% by unifying brand messaging across paid, organic, PR, and creator-led content, giving teams a single, shared direction.
  
  Creative Coordinator
  Kyte Baby | 12/2022 - 02/2023

• Supported brand storytelling through content development, production coordination, and visual editing aligned to premium brand standards.

• Managed timelines, asset workflows, and cross-functional coordination for seasonal launches and integrated campaigns.
  
  Customer Service Representative
  Kyte Baby | 10/2020 - 12/2022

• Delivered high-touch customer communications that strengthened brand trust and loyalty.

• Identified recurring sentiment patterns and surfaced insights that informed messaging, voice consistency, and customer engagement strategy.
  
  Vice President (Volunteer)
  Okinawa Stray Pet Rescue | Okinawa, JP | 01/2017-03/2018

• Led organizational strategy and stakeholder alignment across donors, partners, regulators, and community leaders.

• Managed and scaled cross-functional teams of 20+ volunteers to deliver large-scale initiatives.

• Developed new revenue streams through strategic partnerships and community-driven programs.